One of Melbourne's most loved icons is Queen Victoria Market. We are excited to announce that we be pouring beers and celebrating the best of Victorian producers in our new hotel space in the heart of the city.
We've secured a ten year lease of the well-known Mercat Cross Hotel site, on the corner of Queen and Therry Streets, which will become our Brick Lane Market.
The Brick Lane Market will be a part of the most ambitious development undertaken within the revitalised QVM precinct, which attracts more than 10 million people each year.
As part of the $450 million redevelopment of the site, the new Brick Lane Market is a two-level former hotel with a historic façade offering over 700 sqm of bar and restaurant space. The ground-floor bar will feature a large range of fresh and diverse beer styles and educational experiences, an upstairs restaurant driven by local market produce with an emphasis on sustainability, lots of casual terrace dining, and functions and live music areas on the upper level.
Brick Lane Brewing Founder and CEO Paul Bowker said that securing the Mercat Cross Hotel lease will be a transformative step in the growth not only of Brick Lane, but also the broader Queen Victoria Market community.
“Queen Victoria Market has been part of the fabric of Melbourne for over 140 years and Brick Lane has been fortunate to call it our home since we produced our first beer. Indeed, the first batch of kegs that left our brewery in August 2018 went straight to the taps for the QVM Winter Night Market.
“Inspired by the laneways of Melbourne, Brick Lane is all about community and inclusivity. It’s incredibly exciting to now launch Brick Lane Market as a new venue among the hustle and bustle of Melbourne’s laneways and in the location where we poured our first kegs.
“In four years, Brick Lane has become the second-largest independent brewery by capacity after Coopers and one of the largest partner brewing operations in Australia. The development of a significant hospitality experience in the heart of Melbourne is the perfect platform for us to further celebrate Melbourne and Victoria’s renowned food and beverage industry. We are grateful for the opportunity to work alongside Queen Victoria Market to deliver a world-class experience at one of Melbourne’s most iconic sites,” he said.
Stan Liacos, CEO of Queen Victoria Market, said: “We are delighted to be extending the market’s working partnership with Brick Lane at the largest and most prominent tenancy in the Market Precinct. Brick Lane is a natural fit for this venue, based on their vision for a fully integrated hospitality experience.
"There is a clear alignment between our shared commitment to inclusivity, community and sustainability. We look forward to Brick Lane creating a bustling social anchor for the Market precinct.”
Brick Lane Market will join our current venues, the Brick Lane Taphouse at our Dandenong South brewery, and the Brick Lane Shed within Stringbean Alley at the Queen Victoria Markets.
Beers are expected to be poured from the Brick Lane Market in 2023.