Brick Lane & Sidewinder crushes it at the worldwide Craft Beer Marketing Awards!

It turns out we have a lot to celebrate, both inside and outside of our beer cans!

We were chuffed to be awarded eight prestigious ‘Crushies’ awards at the international Craft Beer Marketing Awards (CBMAS), including a Platinum Crushie for Best Brand Identity/All Round Story for our Sidewinder range of beers.

The CBMAS recognises the very best marketing in the brewing industry worldwide, and includes categories that recognise all aspects of beer-related marketing. We had wins in the following categories:  

Best Brand Identity - All Round Story (logo, merch, packaging, website) 

Platinum Crushies: Sidewinder 

Best Use Of Retro Branding: 

Platinum Crushies: Sidewinder – The Sidewinder Life 

Best Craft Industry Campaign/Human Rights and Cause Related:

Platinum Crushies: Brick Lane Stereobreaker Rye Pale Ale / Pink Boots Australia Brew Day 

Best Brand Identity: Beer Release Calendars 

Platinum Crushies: Brick Lane 

Best Brand Identity/ Unique Logo Design:  

Gold Crushies: Super Tasty (Sidewinder)

Best Merchandise Design: Most Creative Line

Gold Crushies: Sidewinder playing cards 

Best Can Design / Best Beer Series: 

Gold Crushies: Brick Lane Brewing Trilogy of Fear

Best Can Design / Best Beer Series: 

Gold Crushies: Sidewinder

“A great beer experience goes well beyond the beer inside the can”, said our Marketing Director, Tasha Harp Kennealy. “At Brick Lane, we pride ourselves on quality, inclusivity, innovation and meeting the ever-changing consumer needs and wants. To deliver this, we have our world-class brewery and an incredible team of brewers, innovators and marketers all focused on bringing to life products that taste amazing, look outstanding and cut through to a wide range of consumers. We are all very proud to be recognised across such a breadth and depth categories.”

The CBMAS are committed to celebrating the pinnacle of marketing success in the brewing industry and are excited to spotlight and showcase the best in the business across the globe. All categories are judged by an influential and respected international panel of beer, marketing, and design experts. The CBMAS judging process is robust, credible, and has a very transparent digital scoring system.

Sidewinder in particular was celebrated by the judges, who praised the branding inspired by the freedom of the seventies, with a design reflecting the iconic Sidewinder speedboat from that era. “We set out to bring a range of no and low alcohol beers to market in a way which went well beyond the functional approach often taken in the ‘better for you’ category", said Tasha. "We wanted to evoke emotion and a lifestyle harking back to when life was wild, free, and lived to the fullest, anytime and anywhere. Due to our world-class brewery, we can brew these beers without compromising on taste to delivering the full beer experience consumers are seeking."

Congrats to all the winners, especially our Australian mates, who won at these global awards and here's cheers to enjoying your beer in both looks and taste!